Story of the Chipotle Logo

Chipotle is an American fast casual restaurant chain that specializes in tacos and burritos. The first Chipotle restaurant opened in Denver, Colorado in 1993, but today Chipotle operates more than 2,300 restaurants. Chipotle started becoming popular following a major investment it received from none other than McDonalds in 1998, increasing its locations from 16 to 500 within a short time frame.

The Chipotle logo can be summarised as reflecting a healthy, earthy and hearty image, aligning with the 3 values the brand holds dear: healthy ingredients, environmentally friendly practices and great taste. Same values can be found in the 3 taglines Chipotle logo is typically used with.

"Real ingredients, real purpose, real flavour."

"One meal might not change the world but the way we make it might."

"Chipotle for real."

Arguably the world’s one of the most prominent fast casual restaurant chains, today Chipotle has a logo that conveys a healthy, environmentally friendly and appetizing spirit. This is by no means a coincidence. The Chipotle logo has most likely been designed to evoke a feeling of sustainability and healthy eating, two core values which the brand seems to strongly embrace.

Chipotle logo and its use of color

The Chipotle logo is a multicolor logo that makes use of red and brown as its primary color. red and brown is known to symbolize sustainability which makes it a popular choice for likeminded brands that wish to be associated with this quality.

Chipotle logo and its use of typography

To convey its healthy and environmentally friendly character the Chipotle logo utilizes a a clean sans serif  typeface. Another noteworthy aspect of the Chipotle logo’s typeface preference is the use of uppercase characters to support the appetizing character of the brand.

Where to download the Chipotle logo as a PNG

If you’d like to use the logo of a company in any type of project, you should always consult with the company in question first to avoid breaking any copyright rules and regulations. With that being said, use of a logo for informational and editorial purposes is typically considered allowed. If you intend to use the Chipotle logo for such purposes, you can refer to related page on the company’s website. You can download the logo as a PNG here.

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