Story of the Verizon Logo

Verizon logo’s meaning and history

Verizon's logo is a great testament to how impactful a minimal logo design can be. The Verizon original logo consists of a red z symbol with an outward aspect of an electric spark. The current version of the Verizon logo, however, only features a red check as an homage to the latin origin of the company's name "veritas" meaning trustworthiness. 

Arguably the world’s one of the most prominent telecommunications conglomerates, today Verizon has a logo that conveys a forward thinking, innovative and confident spirit. This is by no means a coincidence. The Verizon logo has most likely been designed to evoke a feeling of innovation and visionary excellence, two core values which the brand seems to strongly embrace.

Verizon logo and its use of color

The Verizon logo is a multicolor logo that makes use of black and red as its primary color. black and red is known to symbolize innovation which makes it a popular choice for likeminded brands that wish to be associated with this quality.

Verizon logo and its use of typography

To convey its forward thinking and innovative character the Verizon logo utilizes a sans serif typeface. Another noteworthy aspect of the Verizon logo’s typeface preference is the use of lowercase characters to support the confident character of the brand.

Where to download the Verizon logo as a PNG

If you’d like to use the logo of a company in any type of project, you should always consult with the company in question first to avoid breaking any copyright rules and regulations. With that being said, use of a logo for informational and editorial purposes is typically considered allowed. If you intend to use the Verizon logo for such purposes, you can refer to related page on the company’s website. You can download the logo as a PNG here.

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