Story of the Pokemon Logo

Story of the Pokemon Logo

Pokemon logo’s meaning and history.

Pokemon is a rare example of how far can a media franchise go not only i in terms of financial success but also that of cultural impact. While the logo of the company has become synonymous with the anime series, it has also proved itself as a timeless design since the company has never actually changed or updated it since its release back in 1996.

Arguably the world’s one of the most prominent media franchises, today Pokemon has a logo that conveys a tenacious, optimistic and joyful spirit. This is by no means a coincidence. The Pokemon logo has most likely been designed to evoke a feeling of optimism and excellence, two core values which the brand seems to strongly embrace.

Pokemon logo and its use of color

The Pokemon logo is a multicolor logo that makes use of yellow as its primary color. yellow is known to symbolize optimism which makes it a popular choice for likeminded brands that wish to be associated with this quality.

Pokemon logo and its use of typography

To convey its tenacious and optimistic character the Pokemon logo utilizes a custom typeface. Another noteworthy aspect of the Pokemon logo’s typeface preference is the use of both lower and uppercase characters to support the joyful character of the brand.

Where to download the Pokemon logo as a PNG

If you’d like to use the logo of a company in any type of project, you should always consult with the company in question first to avoid breaking any copyright rules and regulations. With that being said, use of a logo for informational and editorial purposes is typically considered allowed. If you intend to use the Pokemon logo for such purposes, you can refer to related page on the company’s website. You can download the logo as a PNG here.

Looking for logo ideas for your business?

You can draw inspiration from these industry specific logo ideas, read plenty of iconic logo stories or simply browse our ready-to-launch designer logos catalogue.  

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