Story of the BRATZ Logo

Bratz is an American merchandise and media franchise that started as a line of fashion dolls. The first original Bratz dolls were released in 2001 coming in four characters, Yasmin, Cloe, Jade and Sasha. Following the massive success of the initial 4, the Bratz brand has expanded into a web series, film adaptation, TV series, music and video games, capturing a market share of 40 by mid 2000s. 

 Arguably the world’s one of the most prominent fashion dolls, today Bratz has a logo that conveys a fashion forward, confident and creative spirit. This is by no means a coincidence. The Bratz logo has most likely been designed to evoke a feeling of originality and self confidence, two core values which the brand seems to strongly embrace.

Bratz logo and its use of color

The Bratz logo is a solid color logo that makes use of pink as its primary color. pink is known to symbolize originality which makes it a popular choice for likeminded brands that wish to be associated with this quality.

Bratz logo and its use of typography

To convey its fashion forward and confident character the Bratz logo utilizes a custom typeface. Another noteworthy aspect of the Bratz logo’s typeface preference is the use of uppercase characters to support the creative character of the brand.

Where to download the Bratz logo as a PNG

If you’d like to use the logo of a company in any type of project, you should always consult with the company in question first to avoid breaking any copyright rules and regulations. With that being said, use of a logo for informational and editorial purposes is typically considered allowed. If you intend to use the Bratz logo for such purposes, you can refer to related page on the company’s website. You can download the logo as a PNG here.

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