Story of the DIOR Logo

Dior logo’s meaning and history

Christian Dior SE, or DIOR as it is publicly known, is a French luxury fashion house. Founded in 1946, DIOR has always been amongst the most sought after luxury brands of the world. Although DIOR as a brand is strongly associated with prestige, glamor and wealth, the DIOR logo is a simple, rather minimalist word mark used in one solid color. The contrast between the rich values of the brand and its logo is a striking visual reflection of the iconic heritage of the luxury brand.

Arguably the world’s one of the most prominent luxury fashion houses, today Dior has a logo that conveys a prestigious, sophisticated and unique spirit. This is by no means a coincidence. The Dior logo has most likely been designed to evoke a feeling of luxury and originality, two core values which the brand seems to strongly embrace.

Dior logo and its use of color

The Dior logo is a solid color logo that makes use of black as its primary color. black is known to symbolize luxury which makes it a popular choice for likeminded brands that wish to be associated with this quality.

Dior logo and its use of typography

To convey its prestigious and sophisticated character the Dior logo utilizes a an elegant, long and thin serif typeface. Another noteworthy aspect of the Dior logo’s typeface preference is the use of uppercase characters to support the unique character of the brand.

Where to download the Dior logo as a PNG

If you’d like to use the logo of a company in any type of project, you should always consult with the company in question first to avoid breaking any copyright rules and regulations. With that being said, use of a logo for informational and editorial purposes is typically considered allowed. If you intend to use the Dior logo for such purposes, you can refer to related page on the company’s website. You can download the logo as a PNG here. 

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